The alcoholic drinks market in Iran consist of only non-alcoholic beer, as Islamic law bans the consumption, manufacturing and trading of alcohol in any form. It is forbidden to have alcoholic dish or drink, to trade with alcohol, and to serve alcohol. Bringing alcohol into Iran is disallowed. It is routine to get non-alcoholic beverages almost all over the Iran.
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Limitation on alcoholic drinks provides a good opportunity for non-alcoholic beer. The alcoholic drinks market in Iran consist of only non-alcoholic beer, as Islamic law bans the consumption, manufacturing and trading of alcohol in any form. Such restrictions have created very strong request for non-alcoholic beer. Anti-smuggling plans by the Iranian Government, coupled with awareness campaigns against the consumption of cola carbonates and campaigns encouraging the drinking of non-alcoholic beer, further boosted demand in 2010. More young adults in Iran are tending to non-alcoholic beer, following widespread media coverage regarding its health benefits. These health advantages play a major part in the promotional activities of most major firms.[1]
According to Islam, it is taboo to enjoy alcohol at all, no matter in what kind. It is forbidden to have alcoholic dish or drink, to trade with alcohol, and to serve alcohol. Bringing alcohol into Iran is disallowed. It is routine to get non-alcoholic beverages almost all over the Iran.[2][3]
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